London,March 9, 2012: MSL London, part of MSLGROUP, today announced the appointment of former Sony Ericsson Head of Global External Communications, Merran Wrigley, as Director of Technology.
Merran will report to George Godsal, MD of MSL London's Corporate team, and will play a key role in building MSL's UK technology practice and extending interaction with technology leaders in the MSLGROUP network. Her recruitment coincides with MSLGROUP's acquisition of boutique healthcare and technology PR consultancy Schwartz Communications, which further strengthens MSL London's technology practice with the addition of technology PR specialists Annie Baker, Associate Director, and Deepika Bharadwa, Account Director.
George Godsal, Managing Director, Corporate, MSL London said, "We have real momentum behind our technology practice after a great year in 2011, so felt it was the right time to look for an industry expert to add depth to our B2B and B2C technology offer. Merran was the ideal candidate for us, bringing top-level global technology expertise, and we're delighted to have her on board."
Merran Wrigley said: "MSL London has a very strong cross-section of leading technology brand clients and so offered me a great opportunity to apply my global PR experience. It is a really exciting time to be joining MSL London, and my role leading the tech practice means I can draw on the specialist corporate, consumer and digital expertise in the agency to further develop and grow our technology offer."
Merran joins MSL London from Cisco Systems services business and brings 15 years of global consumer and B2B technology PR experience across corporate, product and consumer PR. She spent several years building the global communications function at Sony Ericsson and previously worked at Sony Corporation's HQ in Tokyo as part of Sony Group's global communications team providing PR support for a number of global Sony businesses including consumer electronics, robots, mergers and acquisitions, and corporate PR.