News
MSLGROUP Secures Global PR Lead for SCHOTT AG
Frankfurt, 24th November 2011: The German technology based group SCHOTT AG has awarded MSLGROUP its global Public Relations budget as it reshapes its international communications and takes on a global agency partner for its PR needs for the first time. Core markets for SCHOTT's communication activities are Germany, the USA, China and Japan.
The decision was preceded by a pitch culminating in presentations in Mainz and New York. Philip Maravilla, Managing Director and Heiko Geibig, Director at MSLGROUP's Frankfurt office will lead the global account.
"MSLGROUP convinced us with their strong footprint in Asia and the USA, the quality of their PR concept and their team presence across continents," said Klaus-Bernhard Hofmann, Director of Public Relations and Chief Press Officer for SCHOTT. Wigan Salazar, CEO of MSLGROUP Germany stressed: "We are looking forward to the task. SCHOTT has exciting products and topics - which we can help leverage with our know-how in building up and steering an international agency structure. With SCHOTT, we are adding another German global industry player to our roster. We are proud to be growing into a one-stop-shop for German industrial companies with global communication needs." MSLGROUP Germany also won the global Bosch Security Technologies business earlier this year.
SCHOTT is an international technology group with more than 125 years of experience in the areas of specialty glasses and materials and advanced technologies. SCHOTT ranks number one in the world with many of its products. Its core markets are the household appliance, solar power, pharmaceuticals, electronics, optics, transportation and architecture industries.