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MSLGROUP AMERICAS DEBUTS MSLCAMP: Proprietary process will aid brands in developing relevant brand narratives for consumers

October 11, 2011, New York, NY - MSLGROUP Americas today announced the launch of MSLCamp, a proprietary offering that will span the network's full scope of practice areas and service offerings.

MSLCamp, developed in collaboration between MSL New York's Consumer and Healthcare Practices, is designed to help marketers create relevant brand narratives aimed at influential audience segments who can drive conversations around the brand. Additionally, MSLCamp will leverage MSLGROUP Americas' award-winning and updated influencer mapping tool IMMSL 2.0, a comprehensive map of brand advocates and key influencers that can impact a brand narrative leading to consumer engagement and sales.

"With the convergence of earned, paid and owned media channels, today's brands require a comprehensive analysis of their existing narrative, and a clear framework for how to move forward," said Michael Sullivan, MSLGROUP Americas' senior vice president, North American Director of Consumer Marketing, and head of MSLCamp. "Through MSLCamp, we will be able to help the world's top marketers drive a continual conversation with audiences and keep their brands top of mind."

MSLCamp can be customized to fit the needs of any consumer marketing or healthcare company. Through conversation audits spanning both traditional and social media, brands will gain a more complete understanding of their current narrative, while identifying key gaps and missed opportunities. MSLGROUP Americas will then work with brands to develop a strategic positioning that defines a unique voice as well as an overall experience for audiences.

"As the demand for more genuine two-way conversation-based marketing efforts grows, it's imperative we be able to develop relevant and engaging conversations for clients," said Jeanine O'Kane, MSLGROUP Americas' senior vice president, North America Director of Healthcare. "With MSLCamp, we can develop conversations that are strategically linked to the core of the brand's promise while advising our clients on how best to manage that narrative in today's age of the always-on conversation."