News

EASTWEI MSL WINS MARKS & SPENCER PR & SOCIAL MEDIA RETAINER IN EAST CHINA

Shanghai, China - July 21, 2011: Eastwei MSL China, part of MSLGROUP, Publicis Groupe's flagship speciality communications, PR and events network and the largest PR network in Greater China today, has been chosen by Marks & Spencer, as their retainer strategic PR communications and social media agency for Shanghai. Having secured the account this month after a competitive pitch, Eastwei MSL's strengthening retail practice will act as a trusted advisor to Marks & Spencer in one of its priority markets.  

Eastwei MSL will draw on its retail sector experience and its knowledge-driven communications methodology for the Marks & Spencer assignment. In addition to ongoing PR, strategic counsel, planning and implementation, the agency has also been tasked with creatively engaging consumers through the creation of seasonal and themed communications campaigns to promote Marks & Spencer's positioning and unique offer to Chinese audiences.

Commenting on the appointment, Par Uhlin, Managing Director, Eastwei MSL China and Member of MSLGROUP Greater China Management Board commented, "We are delighted to work with Marks & Spencer, a growing brand in the Shanghai market. We look forward to supporting their business in this key region."   

The retail practice forms part of Eastwei MSL's portfolio of speciality communications. The agency's diverse retail sector experience includes more than 10 years strategic communications support for IKEA,   retainer work for Watsons and ongoing PR services for METRO. Eastwei MSL's retail practice expertise range from corporate communications, crisis and issues management, digital PR and social media to market entry communications campaigns and ongoing communications for product ranges and concepts.