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Bosch Security Systems Appoints MSL Germany as PR Lead Agency

Munich, July 19 2011: MSL Germany is to take over the public relations lead for Bosch Security Systems, the business division for products and services related to security and communication within the Bosch Group. The Munich team of MSL Germany edged out four competitors in a pitch process over several rounds.

In addition to corporate and product communications in Germany, the agency will manage all international PR activities in conjunction with MSLGROUP, Publicis Group's flagship public relations resource. As a first step, Netherland-based agency MSL Breda will be involved in product communication. Public Affairs counsel for Bosch Security Technologies will moreover be provided by the Berlin team of MSL Germany.

"We are proud that with Bosch Security Systems a further global leader has chosen MSL Germany for its international work," says Wigan Salazar, CEO, MSL Germany: "This job gives us the opportunity to use our profound industry expertise as well as our experience in constructing and managing an international agency structure tailored to the customer's needs. Under the stewardship of Birgit Söllner the Munich office of MSL Germany has developed into our fastest-growing office. It has a proven track record with respect to major international accounts and has been working closely with our subsidiaries in China, India, Russia, the USA and EMEA. The decision by Bosch Security Systems to engage MSL is further proof of our international capabilities."

The Bosch Group is a leading global supplier of technology and services. Its business division Bosch Security Systems is responsible for the development, manufacturing and sales of security and communication products. It also offers comprehensive systems for safety, security and communication solutions. In fiscal 2010, some 12,000 employees generated sales of 1.36 billion euros. 

MSL Germany is the German agency of MSLGROUP, Publicis Group S.A.'s flagship public relations, reputation and events network. With 2,900 employees and 92 offices, MSLGROUP counts among the world's five biggest PR-networks. About 60 employees work for MSL Germany in Berlin, Frankfurt, Hamburg, Munich and Cologne. The agency offers nine practices to its clients: Strategy & Reputation, Public Relations, Public Affairs, Financial Communication (MSL Financial), Healthcare Communication, Brand & Talent, Design & Creative, Digital & Social Media as well as Broadcast.