16 March 2011, Paris: MSLGROUP, Publicis Groupe's flagship speciality communications, PR and events network, today unveiled MSLGROUP CREATIVE+, a global design and creative services unit. A 24x7 operation based in India, the MSLGROUP CREATIVE+ team offers clients and MSLGROUP offices a suite of services designed to meet the needs of today's communications dynamic, ranging from print collateral to events, video, web development, mobile and social applications.
Audiences today are demanding more brand and creative communications content than ever before. From event experiences to constant flow of brand content for social media and mobile platforms, marketers must be able to create, adapt and produce creative materials in real-time. This trend is even more apparent in corporate communications, public relations and human resource functions within global organizations, which all face the need to increase the level of creative and multi-media content to engage and influence their audiences. A centralized team providing core design and creative development for global, regional or local campaigns is an ideal solution to ensure consistency in brand delivery, cascade best-practice materials to global organizations and reduce overall costs.
The formation of MSLGROUP CREATIVE+ is a part of MSLGROUP's global commitment to developing innovative approaches to best service clients and offer added value, in addition to leveraging resources that exist across its expanding global network. The CREATIVE+ team will work as an extension of MSLGROUP agencies and offices across the globe, supporting existing practice and service offerings when the need arises. For example, MSLGROUP's SAS, a leading corporate design and employer communications agency based in the UK, PBJS, a leading design and experiential agency based in Seattle, as well as other MSLGROUP offices with creative capabilities will be able to leverage the capabilities of CREATIVE+ for their clients and have access to a round-the-clock creative team.
During the past two years, the India-based team has piloted and refined its global offering, processes and tools that will enable it to work seamlessly across time zones and client briefs. This development stage included work with clients and more than 25 MSLGROUP offices.
Based in India, MSLGROUP CREATIVE+ has more than 50 staff and is led by Pankaj Desai, Vice President, MSLGROUP CREATIVE+. The MSLGROUP CREATIVE+ suite of services, several of which have been unveiled for the first time today, include: identity development, presentation design, video, print collaterals, packaging design, branded merchandise, web development, online application development, mobile (iPad/iPhone/Android) application development, social media and custom web applications.
Commenting on the formation of MSLGROUP CREATIVE+, Olivier Fleurot, Chief Executive Officer for MSLGROUP said, "The communications industry has seen a convergence of expertise and content in recent years, and now more than ever before, our clients' audiences are expecting more robust creative materials across all channels. With the launch of this always-on creative solution, MSLGROUP clients and offices in any time zone will be able to work in partnership with our India-based team to deliver creative content faster, more consistently and at great value."
Jaideep Shergill, Chief Executive Officer of Hanmer MSL India and board member of MSLGROUP India added, "This move is a testament to our creative team who worked tirelessly to create and refine our offering to global clients and MSLGROUP offices. We are excited to offer a comprehensive set of creative services and establish a unit that brings to life MSLGROUP's commitment to innovation, creativity and channel-neutral communications."