Communications Challenges for the Financial Services Industry in EMEA

Findings from MSLGROUP's conversations with thought-leaders at some of the world’s premier financial institutions

Recognising the major challenges that currently face the Financial Services Industry, MSLGROUP has recently conducted its first Critical Conversations review of the Financial Services sector in the EMEA region. 

This research study takes an in-depth look at the Financial Services market place and communication activities, and is based on conversations with thought-leaders at some of the world's premier financial institutions. This series of face to face interviews with Communications and Marketing leaders and CEOs aimed to uncover thoughts around their critical market challenges, as well as hopes and concerns for the future of Communications.  More than 30 of the world's leading financial services companies took part in the research, including major multi-national banks such as Deutsche Bank, CITI and Barclays.

Additionally, the Financial Times' Ben Fenton, has contributed a hard hitting commentary on how he believes communications will play a critical role in the future of the Financial Services industry.  MSLGROUP will hold a series of launch events across EMEA, unveiling the research with a particular focus on the findings relevant to each specific market.

MSLGROUP's Critical Conversations research is intended to provide insight into how communications can best serve the Financial Services industry, especially in light of increasing public scrutiny. 

For further information, please visit contact bronwen.andrews@mslgroup.com