Publications

  • Publication
  • May 03 2012

MSL China and renren.com co-authored paper, sharing insights into and analysis of effective social media strategy and marketing practices

"Anyone Can Be Your Brand Ambassador" Whitepaper draws on expertise from China’s largest ‘real-name’ social networking site renren.com

  • Publication
  • Apr 19 2012

Issue One of our new magazine

Insights into some of the most inspiring projects shaping marketing and communications today

  • Publication
  • Apr 16 2012

Europe's Energy - At a Crossroads

The latest issue of our regular newsletter with insights from MSLGROUP experts on the state of the energy industry in Europe

  • Publication
  • Mar 29 2012

SXSWi Playback

Our insights and learnings from SXSW 2012, as recorded in real-time

  • Publication
  • Jan 23 2012

Understanding the PR Industry in India

Challenges, Opportunities and the Outlook for 2012 for India's PR Industry

  • Publication
  • Dec 20 2011

Communications Challenges for the Financial Services Industry in EMEA

Findings from MSLGROUP's conversations with thought-leaders at some of the world’s premier financial institutions

  • Publication
  • Dec 15 2011

For the Love of Luxury

Communicating with young, urban, female luxury consumers in China

  • Publication
  • Nov 29 2011

When Every Crisis is Global, Social and Viral

Corporations today need to master three interplays shaping crisis: those between mainstream media and social media; between local and global dynamics, and between crisis planning and response